What is KLR?
KLR is a radio station in Second Life exclusively, playing music from the 1960s to recent times. 

What does KLR stand for?
The acronym KLR comes from two sources. The radio station is based in Karuvium in Second Life, and so it stands for Karuvium Light Radio. But it’s also a strapline “Keep Listening Regularly”.

What music does KLR play?
Unlike most radio stations today which are heavily formatted to one particular style of music genre, at KLR we believe that a wide variety of music should be available to our listeners in one stream. Most radio stations of a commercial nature especially,  target younger listeners, or have a specific agenda per station catering to their commercial advertisers and/or business plan, with styles such as Gold, Jazz, Dance, Trance, Country etc. KLR remains faithful to the ethic of providing a wide mix of music genres. Any information or commercial trailers broadcast are relevant to Second Life members and its creators only. 

We see KLR as an alternative, rather than a replacement of any particular radio station in Second Life. We noticed that Second Life Radio no longer exists, and many parcels just use traditional commercial radio stations. We feel there is a place for a radio station born in Second Life, that caters to the members, that is responsive, flexible and relevant.

KLR is a 24-hour radio service whose model is to play melodic, well-produced hits and album tracks, both studio recordings and live concert tracks. We do not play drum-n-bass, rap or heavy rock for example, but we do play melodic trance and dance, pop, gold, soft rock, country, album tracks, even brass and silver bands occasionally, plus classic instrumentals and many other genres from the 1960’s to modern times. 

What DJ shows are there on KLR?
We use KLR to promote events in SL if the organisers contact us. Occasionally, the station owner may present the music for a party in Second Life, or broadcast special programmes, and this year the station broadcast live from the virtual Second Pride arena featuring 2 popular Second Life DJ’s. We have also done ‘live’ outside broadcasts from charity events and have broadcast the live sets of DJ’s in Second Life. It is part of the plan to attend events and broadcast live as often as is practicable. 

EVENT ORGANISERS: If you would like KLR to feature your Second Life event, or broadcast live from it, IM anthonylovett in world, or use our Contact Form on this website.

Who owns KLR?
The service is produced voluntarily by a former professional radio presenter/producer with 23 years of service to the industry in both commercial radio and the BBC, and with 5 years experience in managing local voluntary community radio stations licensed by Ofcom.

Anthony is now effectively retired in real life and wants to produce a radio station that is enjoyed and available to anyone in Second Life, from sim owners and shopping mall owners to residents of Second Life who wish to program it into their in-world radio receivers or land settings.

The radio station provides Anthony with ‘mindfulness’, and activity to stimulate engagement with people, provide a routine, enhance his own creativity needs and feed his desire to be of service to the public.

Who listens to KLR?
KLR is designed to be a sustaining service in virtual establishments in Second Life, such as nightclubs, shops and malls. KLR is also used by parcel owners as their land default station, or to program into their in-world radios. We are pleased that certain sims and parcels are currently using it as their sustaining music service on their land.  If you are a Second Life member, please Contact us for the ‘stream URL’ of the radio station to put on your land or in your in-world radio’s.

What programs or special features does KLR have?
When time allows, KLR broadcasts special features and competitions for its listeners. In the longer term, Anthony would like to have presenters live in the mix and actual programmes presented by other volunteers, both live and recorded. If you are interested in making programmes/shows for KLR, please Contact us if interested in contributing.

Disclaimer: KLR is not associated currently with Linden Labs or the Second Life organisation, apart from being based inside SL. KLR is independently produced and funded by its volunteer owner, Anthony Lovett.

KLR Masthead



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